Your Step-By-Step Free Online Guide for Optimized Solo Advertising Campaigns

When It Comes to Ezine Advertising, Solo Ads Are the Best Choice

WHY A SOLO ADVERTISING GUIDE?

Stand alone ads also known as solo adverts or solo ads are the most effective ezine ads.

The reason is very simple: your advertisement is sent to the ezine subscribers alone, without any other articles or ads that may distract the readers' attention...

Subscribers eyes are focused only on your ad, but you must pay attention ...

Being the best ezine ads, the solo ads are also the most expensive. Not knowing how to use them properly, the loss may be significant.

By reading our free online guide you will not only avoid the mistakes the majority of your competitors make but you will also increase your conversion rates and get better results.

Enjoy the Solo Ads Advertising Guide and if you want to get more ezine advertising tips, subscribe to our "Ezine Advertising Info Newsletter".

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The subject line of your solo ad is extremely important. In vain you have a great product & ad copy, in vain you spend hundreds or even thousands of dollars if all your headline does is to make the reader hit the delete button.

"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." - David Ogilvy, Confessions of an Advertising Man, 1971, New York: Ballantine Books, p. 92.

What Contains the Lesson #1 HEADLINE?

• Headline Writing Tip

• Powerful Headline Templates

• Two very useful free tools will help you create better headlines:

- Free Headline Creator
- Headline Analyzer

• Giant Headline Swipe File

To learn more on this topic and get free useful tools, please check the page dedicated to the HEADLINE.

 
Pay particular attention to the content of the ad. The content should be such that it clearly distinguishes your product or service from the competitors' similar products or services.

 

What Contains the Lesson #2 AD COPY?

• Powerful Words

• Powerful Tips

• Free Video Course: Email Promos Exposed

To read the lesson on the body of your solo ad, please click on AD COPY.

 
You don't have to be a spammer to be spam-filtered. Innocent email marketers who send permission-based emails to people who requested them get spam filtered all the time.

Spam filters look at a long list of criteria to judge whether or not your email is junk.

To learn how to avoid being blocked by spam filters, read the lesson # 3 SPAM FILTERS.

 
Have you ever joined a brand new program, and then found no promotional materials available for you to use?

Have you ever joined a program, you found out promotional materials but you realized that if you use the same ad everyone has been using for years the majority of the readers will not care about it because they are already bored with it?

Have you been looking for someone to write a solo ad copy for you, but you found out that the prices were outrageous?

If your answer is yes to any of the above questions, then the place you're looking for is SOLO ADS COPYWRITING SERVICES.

 
Any serious advertising campaign can deliver optimal results if smaller test mailings are previously done, with tests for offer, price, headline, etc.

"The key to success in advertising (maximum sales per dollar) lies in the perpetual testing of all the possible variables ... the most important word in the vocabulary of advertising is: TEST!" - David Ogilvy

To learn more on this topic, read the lesson # 5 TEST YOUR SOLO AD.

Such tests should always be refined by analyzing the results offered by an ad tracker ...

 
If you run identical solo ads in different publications how do you know which ezine is worth placing your order with again?

If you run different advertisements in the same newsletter how do you know which one is worth running again?

There is only one way to know: you must track your ads.

Learn exactly how many times your links have been clicked on, check unique and repeated traffic, learn where traffic was referred from, and more ...

To find out more on this topic and also look for the main features of the trackers provided by the major players in this industry and

get the free ebook AD TRACKING SUPERTIPS

please continue your learning tour by visiting Ad Trackers.

 
Free solo ads. Yeah, sure, everybody knows that there is nothing free. They are titled "free" because you don't have to pay, but you always have to do something to get them.

To learn more, visit FREE SOLO ADS.

 
Don't expect to buy a $5 solo ad and get back hundreds of dollars in sales. The purpose of buying cheap solo ads is to test your ad copy before launching your advertising campaign in big ezines or multiple ezines.

Content of Lesson #8 CHEAP SOLO ADS

• How to Choose an Ezine for Testing Purposes

• Article - CHEAP EZINE ADS: What Should Your Expectations Be?

• Ezines Selling Cheap Solo Ads

 
Content of Lesson # 9 Complex Solo Ads Campaigns

• How to Choose the Ezine That Will Publish Your Solo Ad

• Article - Ezine Ad Co-ops: Advertising Secrets Revealed

• Solo Ad Co-ops We Recommend You