Solo Ads Advertising Guide
by Adrian Jock, author of the Solo Ads eBooks Series
Free Solo Ads? Who Will Give You Something of Value for Free?
There are 2 types of free solo ads:
1. The solo ads that you send to your own mailing list;
2. The solo ads that are sent to someone else's subscribers.
The ads from the second category are titled "free solo ads" because you don't have to pay for them, but you have to do something to get them. Examples:
To enter various contests and hope you'll be the lucky winner of a free solo ad.
To click again and again on links from other people' solo ads until you accumulate some credits (That's the case of the credit-based safelists).
While the contests having a solo ad as prize are hard to find, there are a lot of safelists out there.
You don't pay any money for your solo ad, but you spend your time. So, what do you think? Are they free?
There's only one possible answer: if you don't value your time, then yes, they're free.
Content of the Section #7 Free Solo Ads
• How Effective Are Safelists?
• Free Solo Ads? Stop Lying to Yourself!
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How Effective Are Safelists?
Irrespective of the type of safelist, here is how the safelists work:
You join a safelist & agree to receive other users' solo ads. In exchange you get the right to send your own free solo ads. Basically everyone is bombarding everyone with solo ads.
When joining a safelist, the most dumbest thing you can do is to use your business email address. Why? Because you'll receive lots of ads. That's why you need to use a separate email address, kind of throw away email address. A new Gmail address is very good because Gmail offers lots of space.
There are 2 types of safelists: regular safelists and credit-based safelists.
When you join a regular safelist, basically you have no obligations. You don't have to read emails or click links. You just have to receive the solo ads. You may not even log into your email account. Actually, there's no point in logging into your email account. If you do it, you'll see hundreds of solo ads in your Inbox, hundreds of solo ads in your spam folder, all of them received within a few days. And they keep coming...
No one is that dumb to spend the whole day reading emails for no reason, right? You won't do that, will you? Now let me ask you a straight question...
After you send your free solo ad, who do you think will read it? Everyone is in the same situation: no obligation to do anything, hundreds or even thousands of solo ads (including your solo ad) in their mailbox.
When you join a credit-based safelist, you can send your free solo ad in exchange of credits gained by clicking the links from other people's solo ads and visiting their pages for a certain period of time (20 seconds, or whatever short period each safelist owner decides). That's it. No one can force you read the solo ad or the text from the landing page. Be honest... if no one forces you, why should you read hundreds of solo ads and sales letters? You didn't join the safelist for the purpose of reading ads and sales letters, did you? Why wasting your time?
There's only one problem... every user thinks alike... So... when you send your free solo ad, you'll get a lot of clicks, a lot of visits to your landing page, but... will someone read them?
As a matter of fact, there are many idiots on this planet and if you're lucky some of them will click your links, land on your squeeze page and join your mailing list. What's next?
You'll try to sell something to them, won't you? Guess what? They're freebie seekers and their large majority will never buy anything from you. That's why they didn't pay for a decent solo ad but joined some safelists instead, and wasted a lot of their time in order to get for themselves some free solo ads. Use your common sense ;-) You get what you pay for...
What about the internet marketers who claim that safelists are effective?
Ask them what's the safelist that they own ;-) Safelists are quite effective for their owners. They also sell memberships and solo ads to the users who value their time and don't want to waste it. The more users a safelist has, the mone money for the owner. Since a safelist without users has no value, it is owner's interest to claim how effective the safelists are.
Another large category of users is the copycat category. You see it everywhere... They copy and paste pre-written ads or articles, such as "This is how I made $3,000 per month using safelists", while they don't have any money in their pocket. That's a super large category on the Internet.
The last category is the one of the enthusiastic people. "Two hundred bucks per week, wow, this definitely works!" or something similar. The minimum wage in the USA is in the range of 7-9 bucks per hour... Do the math and see how ineffective is to be positive for no reason.
Free Solo Ads? Stop Lying to Yourself!
A few days ago I got an inquiry from a potential customer who was asking me about the ezine ad space available in one of my newsletters.
The final remark from that inquiry made me curious: the prospect pointed very clear that she was interested in any type of ad except for solo ads. You don't have to be an expert in ezine advertising to know that the solo ads are the best ezine ads, so I asked that lady what was the mystery behind her strange approach. When I read the answer I couldn't believe it:
"There are a lot of places where my solo ad is published for free, so why should I pay for it?"
So I decided to write this article in order to help a lot of newbies who think the same...
Click here to read the whole article Free Solo Ads? Stop Lying to Yourself!
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Solo Ads Advertising Guide - Free Solo Ads