Your Step-By-Step Free Online Guide for Optimized Solo Advertising Campaigns

No Matter How Good Your Product Is, If the Ad Copy Does Not Get Read, You Don't Sell

Pay particular attention to the content of the ad. The content should be such that it clearly distinguishes your product or service from the competitors' similar products or services.

What Contains the Lesson #2 AD COPY?

• Powerful Words

• Powerful Tips

• Free Video Course: Email Promos Exposed

 
Verbs that work: create, open, discover, build, find, unleash, thwow, push, go, explode, save, reveal.

Powerful words: free, easy, how to, breakthrough, power, secret, results, hidden.

Use a command to make people buy: Act Now!, Take Action Today!, Pick Up the Phone and Order NOW!

Use odd numbers: "7 Great Reasons ..." works better than "6 Great Reasons ...", the experienced copywriters recommend.

 
• Make the ad copy personal. Give the feeling of personal conversation between you and the reader.

• Don't sell the product, sell what the product will do for the reader.

• Keep your sentences & paragraphs short. They're easier to understand.

• Use simple words.

• Include a bullet pointed list of benefits.

• Use sub-headings. They make your ad copy easier to read.

• Break up your ad copy's paragraphs with one or two sentence paragraphs.

• Drive readers to act.

• Ask for the order. Tell your readers what they need to do.

• Give your readers multiple opportunities to click on the same link. Provide one link near the top and one near the bottom. You want people to be able to click when the impulse strikes. Don't make them scroll to find the URL.

• Don't confuse the readers by providing links to different pages.

• Add "http://" in front of your domain name, otherwise your link may not be clickable when the recipient uses certain email client packages.

• Sign your solo advertisement and provide at least your email address. Disclosing this information assures the recipient that you welcome an open dialogue. If something is not clear for the reader or if he needs more information, you don't want him to delete your solo ad but to contact you.

• Use a P.S. The readers have been trained over the years to open the solo ads, skip everything and read only the P.S. for special offers.

Have you ever been faced with the task of having to write an email promotion to your list, and then realized that you didn't know what to say or how to say it?

This video course promises to solve that problem for you by walking you through the actual process of creating killer email promos step-by-step.

The course consists of 11 videos. A brief summary of each one can be found on Advertising Tips blog.

 
You don't have to be a spammer to be spam-filtered. Innocent email marketers who send permission-based emails to people who requested them get spam filtered all the time. Spam filters look at a long list of criteria to judge whether or not your email is junk.

To learn how to avoid being blocked by spam filters, read the lesson # 3 SPAM FILTERS.