Your Step-By-Step Free Online Guide for Optimized Solo Advertising Campaigns

Without A Great Headline, You're Throwing Away Money

WHY IS THE HEADLINE IMPORTANT?

The subject line of your solo ad is extremely important.

In vain you have a great product & ad copy, in vain you spend hundreds or even thousands of dollars if all your headline does is to make the reader hit the delete button.

What Contains the Lesson #1 HEADLINE?

• Headline Writing Tip

• Powerful Headline Templates.

• Two very useful free tools will help you create better headlines:

- Free Headline Creator
- Headline Analyzer

• Giant Headline Swipe File

If the headline of your email solo ad is long, an email recipient may only see the first four or five words. It depends on how much horizontal space he has allowed for the subject line. Therefore it is smart to put the benefit upfront.

For example, instead of "For a Limited Time Only, Get 50% Off On Solo Ads", use "50% Off On Solo Ads For a Limited Time Only".

 
1. Who else wants ...?

It suggests to the reader that there are a lot of people out there who know something he or she doesn't.

Example: Who else wants to know where to get a solo ad for a price of a classified ad?

2. Are you ...?

It provokes curiosity and interest.

Example: Are you ashamed of your poor ezine advertising results?

3. How to ...?

It provokes curiosity and interest.

Example: How to write ezine solo ads that force your reader to buy from you?

4. They didn't believe I could ..., but I did!

People are naturally interested to find out how someone succeeded against all odds.

Example: They didn't believe that I could buy a solo ad for the price of a classified ad, but I did!

5. How I ...

We are all interested to know how another ordinary person like ourselves has achieved something.

Example: How I've succeeded to write ezine solo ads that forced my readers to buy from me ...

6. How ... made me ...

A variation of the template no. 5

Example: How solo ads made me rich overnight

7. Secrets of/to ...

Everybody wants inside information.

Example: Secrets of a successful marketer

8. ... ways/secrets/steps to ...

A variation of the template no. 3 enhanced by the use of a number.

Example: 12 ways to create a powerful headline

9. WARNING: ...

Good to use when your product or service provides a solution to a specific problem.

Example: WARNING: This mistake could be losing you thousands of dollars monthly

10. Why ...?

Ask a question that everyone wants the answer to.

Example: Why your ezine advertising results were poor?

To be able to use this tool, you have to signup for a free account.

After this all you have to do is to answer some simple questions about the product, service or program you want to advertise and then click on "Create Headlines".

Within seconds, this tool creates 100 headlines based on the information you have provided.

 
This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. Reaching your customers in a deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.

Emotional Marketing Value Headline Analyzer

With this 130-page guide you can simply adapt these proven headlines to your own products or services.

 
Pay particular attention to the content of the ad. The content should be such that it clearly distinguishes your product or service from the competitors' similar products or services.

To read the lesson # 2 on the body of your solo ad, please click on AD COPY.