After you or a copywriter created a good solo ad and you tested it using cheap ezine advertising, it's time for starting your solo ad advertising campaign.
Now it's the moment to choose the large ezines or groups of ezines (ad co-ops) that will publish your solo ad.
How to Find an Eligible Ezine
Tip # 1. To choose an ezine, do some research first. Is the ezine still published, is its web page updated? Subscribe to the ezine and see what happens. It doesn't cost you anything and you can unsubscribe at any time.
Tip # 2. After subscribing, the first thing to look at is publisher's welcome message. If instead of it you receive a solo ad or an issue of that ezine, unsubscribe and look for another ezine. You want to find a publisher who cares about his or her subscribers because they are your potential customers.
Tip # 3. Once subscribed, read the ezine and analyse it. If the ezine publisher sends more than one solo ad per day, run away because this ezine is not for you.
Tip # 4. When you receive a solo ad, read it carefully. If in addition to the solo ad itself you see a lot of diclaimers, warnings and even publisher's long list of other businesses, run away, you want to run a solo ad not something else.
I can hear you saying, "This process is too long for me. I'm in a hurry." Sure, it may take a week or so, but what about spending the money and not getting too much? Do you like this alternative? A solo ad in a large ezine or published by a solo ad co-op is not so cheap, so you'd better listen to my advise ...
How to Choose Between 2 Eligible Ezines or Solo Ad Co-ops
Now that you found 2 or more eligible ezines or solo ad co-ops, how to choose THE ONE?
It's time to look at the prices. Don't choose the cheapest ad or the solo ad that is sent to more subscribers. Do the math! Calculate the price per 1,000 subscribers, compare such average prices and only then choose the smaller figure.
How do you calculate the price per 1,000 subscribers for an ezine? Easy: multiply the price of the solo ad by 1,000 and then divide the result to the total number of subscribers. You found the price per 1,000 subscribers.
